Entrepreneur couple sitting apart, one focused and the other distracted—symbolizing misalignment in business vision.

What To Do When One Spouse Is All In… and the Other Isn’t (Yet)

April 05, 20253 min read

Let’s Be Real—We’ve Been There One of us was up at midnight mapping out the future. The other? On the couch half-watching Netflix, half-wondering, “Why are we doing all this again?”  There was a time when I was all in… and he wasn’t. Or he was fired up… and I was checked out.  And we started asking ourselves:  “Can we really build this if we’re not on the same page?”  The truth is: many couples don’t talk about this. They silently carry the weight of misaligned energy. One person is dreaming, planning, launching… …while the other is either doubting, overwhelmed, or quietly resenting it all.  Here’s what we learned—and what helped us realign as partners before it broke our peace (or our progress).  🔥 1. Stop Trying to Drag Them—Start Living the Vision You can’t force someone to match your energy—but you can let your fruit speak louder than your fire.  When I stopped trying to convince and started living what I believed in, things shifted. Instead of “Why don’t you support me?” it became:  “Look at what we’ve built—when you’re ready, there’s room for you.”  Don’t preach. Produce. Let the vision speak for itself.  👉🏾 Your Move: Reflect: Am I inviting my spouse to partner—or pressuring them to perform?  💬 2. Have the “What’s This Really About?” Conversation Sometimes the resistance isn’t about the business—it’s about how the business makes them feel:  Left out  Insecure  Replaced  Overwhelmed  Like they’re failing at home while you’re winning online  It’s not always obvious. But when we finally talked about it, we realized:  We weren’t fighting about funnels—we were fighting about feeling forgotten.  Get to the root. Be still long enough to hear their heart.  👉🏾 Your Move: Ask: “Is there anything about this journey that’s making you feel unseen or unimportant?”  🧩 3. Define Roles Based on Grace—Not Guilt We used to think “support” meant showing up on camera together, attending every event, or being 50/50 in every task.  Nah. Support might look like:  Watching the kids while you film  Giving honest feedback on ideas  Covering the home while one of you builds the brand  The roles don’t have to be the same—they just need to be understood.  👉🏾 Your Move: Sit down and define what support looks like in your season. Make it practical, not emotional.  🙏🏾 4. Pray for Alignment—Not Agreement We used to pray, “Lord, make them see what I see.” Now we pray, “Lord, align our hearts with You—and each other.”  God isn’t a genie. He’s a unifier.  When we brought the misalignment to God together, the shift didn’t happen overnight, but it happened with peace. It stopped being “you vs me” and became “us vs the obstacle.”  👉🏾 Your Move: Set a weekly prayer check-in, even if it’s just 5 minutes. Ask God for unity over uniformity.

Let’s Be Real—We’ve Been There

One of us was up at midnight mapping out the future.
The other? On the couch half-watching Netflix, half-wondering, “Why are we doing all this again?”

There was a time when I was all in… and he wasn’t.
Or he was fired up… and I was checked out.

And we started asking ourselves:

“Can we really build this if we’re not on the same page?”

The truth is: many couples don’t talk about this.
They silently carry the weight of misaligned energy. One person is dreaming, planning, launching…
…while the other is either doubting, overwhelmed, or quietly resenting it all.

Here’s what we learned—and what helped us realign as partners before it broke our peace (or our progress).


🔥 1. Stop Trying to Drag Them—Start Living the Vision

You can’t force someone to match your energy—but you can let your fruit speak louder than your fire.

When I stopped trying to convince and started living what I believed in, things shifted.
Instead of “Why don’t you support me?” it became:

“Look at what we’ve built—when you’re ready, there’s room for you.”

Don’t preach. Produce.
Let the vision speak for itself.

👉🏾 Your Move: Reflect: Am I inviting my spouse to partner—or pressuring them to perform?


💬 2. Have the “What’s This Really About?” Conversation

Sometimes the resistance isn’t about the business—it’s about how the business makes them feel:

  • Left out

  • Insecure

  • Replaced

  • Overwhelmed

  • Like they’re failing at home while you’re winning online

It’s not always obvious. But when we finally talked about it, we realized:

We weren’t fighting about funnels—we were fighting about feeling forgotten.

Get to the root. Be still long enough to hear their heart.

👉🏾 Your Move: Ask: “Is there anything about this journey that’s making you feel unseen or unimportant?”


🧩 3. Define Roles Based on Grace—Not Guilt

We used to think “support” meant showing up on camera together, attending every event, or being 50/50 in every task.

Nah.
Support might look like:

  • Watching the kids while you film

  • Giving honest feedback on ideas

  • Covering the home while one of you builds the brand

The roles don’t have to be the same—they just need to be understood.

👉🏾 Your Move: Sit down and define what support looks like in your season. Make it practical, not emotional.


🙏🏾 4. Pray for Alignment—Not Agreement

We used to pray, “Lord, make them see what I see.”
Now we pray, “Lord, align our hearts with You—and each other.”

God isn’t a genie. He’s a unifier.

When we brought the misalignment to God together, the shift didn’t happen overnight, but it happened with peace.
It stopped being “you vs me” and became “us vs the obstacle.”

👉🏾 Your Move: Set a weekly prayer check-in, even if it’s just 5 minutes. Ask God for unity over uniformity.

Final Word: You’re On the Same Team

The enemy would love nothing more than to divide you before you even start winning.
Don’t let silence or stubbornness build a wall between you.

If one of you is all in and the other isn’t—it’s not the end.
It’s just an invitation to realign, reconnect, and redefine what building together really looks like.


🎯 Want Help Finding Your Flow as a Couple in Business?
Take our free Couple Cash Flow Quiz to discover your entrepreneurial strengths, support style, and how to grow together—without burnout or blame.

Because this isn’t just about money—it’s about marriage.
And you don’t have to choose between the two.

Felicia & Domonique Phillips are digital business coaches and founders of Couples Wealth Academy. They teach couples how to align, monetize, and grow together without burning out or breaking down.

The Entrepreneur Couple

Felicia & Domonique Phillips are digital business coaches and founders of Couples Wealth Academy. They teach couples how to align, monetize, and grow together without burning out or breaking down.

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